Carollers? Tired. Jinglers? Wired.
For FUSE Create’s 2018 holiday card, we wanted to spread cheer to agencies across the city. And what better way than to serenade them with the songs that are closest to their hearts - classic jingles.
This crazy little stunt also earned us a mention in Ad Week - a first for the agency!
2020 was a rough year. So we gave our Instagram followers a full month of smiles, giveaways, and surprises with The Ad Vent Calendar.
In 2021, after close to two years of social isolation, Canadians were excited to finally spend Christmas with their families. (At least they were before the Omicron wave hit, but stay with me here.)
But bickering at family gatherings is an inevitable a family classic. And with so much in the news worth fighting over, we knew that the squabbling was going to be all but guaranteed.
…but wouldn’t it be nice if the topics could be a little less contentious?
Introducing “52 Better Fights to Have,” an original card game from FUSE Create. Why argue over politics or mask mandates, when there are better debates to be had, like:
How do you cut a grilled cheese: corner to corner, or straight across?
Which is better, chunky or smooth peanut butter?
Is a hot dog a sandwich?
What was originally intended as our holiday card eventually became available for sale in our Shopify store, a first for the agency.
We were excited to pop up in a few “best of” roundups of agency holiday activations. But we knew we’d really made something interesting when Snakes & Lattes, Toronto’s premiere board game cafe, added us to their roster.
Well, 2022 sure was…a year that happened!
To celebrate, commemorate, and revel in the year that was, FUSE Create made 2022 Wrapped, a roll of festive wrapping paper that highlighted some of the craziest moments of those 12 crazy months. From the good (Canada making it to the world cup!), the bad (Inflation! Kanye West!), to the overall weird (basically anything Elon Musk did!), there was truly never a dull moment.
We relived our favourite memories…and threw it out for a fresh start in 2023.
